Systematically Testing the Evidence on Marijuana

Cannabis ads may shape viewers’ expectations about cannabis and sex, WSU study finds

Source: WSU Insider

Sep 3, 2026 | Research

Cannabis marketers may be shaping how young adults think about sex and intimacy in ways alcohol advertisers have long been discouraged from doing, according to a new Washington State University study.
Published in Communication Research, the study suggests that college students who interpret cannabis advertisements as implying cannabis leads to better sex are more likely to expect those benefits themselves and to say they might use cannabis before sex.

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